No one could predict what the online landscape of 2020 would be. Regardless, it was always inevitable for it to be constantly changing. Due to this, the offshoring of marketing roles has become more important. Because digital marketing requires a particular set of skills, it also means traditional approaches are becoming harder to apply today. At its heart, marketing in the digital age means having a clear understanding of the online landscape and specific knowledge to navigate through it each day.
Offshoring Key Marketing Roles
Indeed, the need for a strong marketing team will help companies stay competitive no matter what. At the same, only some see the real value in offshoring marketing functions for further success. They look towards countries like the Philippines, and by collaborating with the right provider, they see the overall benefits offshoring can bring.
Marketing roles are very divisive, with each serving a critical role in the development of any company. Companies should consider offshoring some essential marketing roles to further their global reach. There certainly are a number to look at, each serving a key aspect in their development.
Digital Marketing Specialist
Digital Marketers are the backbone of any online marketing team. They are in charge of creating and executing their company’s online strategy. They have specialised knowledge on how companies can increase their brand awareness, engage with new prospects and effectively raise their company’s profile online. Part of this is thanks to their experience in navigating the current online landscape, which can be daunting for many. From a marketing perspective, their role shows that the once reliable, traditional marketing approaches are no longer viable strategies in the 21st century.
Simply put, with the right offshoring provider, you can find the right digital marketer who can take your company to the next level globally.
Business Development Consultant
A business that understands the current market is more than likely to succeed. Regardless of the industry, market research and analysis allows any company to stay competitive. This is why marketing teams today always have a business development consultant. With their knowledge of industry sectors, market trends and customer habits, they help draft proposals and presentations while managing end-to-end client relationships.
Surprisingly, companies can offshore these highly niche roles. With real-time communication and technology at an all-time high, finding a business development consultant is now much more accessible. Through the right provider, they will work closely with your different managers to deliver key outcomes and implement vital campaigns for the marketing side of the business.
Content Creation
Quality website content can attract new audiences. Regularly produced content will also help your company get the most out of search engine optimisation. Through an offshored content creator, they will be able to deliver these in various ways in different channels. They can produce everything from thoughtful discussions, critical analysis and even some fun listicles that keeps everyone updated. In doing so, the content created helps shape your company’s reputation as an industry thought leader. Content produced that also appears among the first in search engines establishes you as an authority.
Of course, content is not restricted to text entries found on a company’s official site. This also covers what your respective social media pages produce as well. As the old saying goes, content is king but engagement is the queen.
Social Media Management
As discussed above, online content creation also involves elevating your social media pages and presence. Many companies now see the importance of cultivating an audience and maintaining a consistent presence on Facebook, Twitter, LinkedIn and other platforms.
Making companies thrive on social media is not an easy task. Creativity, patience and a keen eye on the comments or reactions from people are just some of the things that go into social media management. To that end, having someone dedicated to managing your social media content within your marketing team will help maximise your presence on different platforms. By offshoring a specialised yet versatile role, you can boost your presence on the social media platform you choose without compromise.
Graphic Designer
When companies talk of hiring a graphic designer, they often do not realise they are looking for a vital marketing role rather than a creative one. As it is also considered a form of content creation, graphic design requires regular output at a consistently high level. Online businesses today understand the importance of branding and what it means to stand out. An offshored graphic designer will help companies accomplish this. They are responsible for maintaining your brand image and its defining aspects – from colour scheme down to the font used – that will leave an impression on people better.
Hiring a graphic designer locally can be costly even if it means getting high-quality work from them. When partnered with an offshoring provider, you can get the same work done at the same level without any extra cost.
Staying Competitive Globally
Consider these essential marketing functions but from a more cost-effective approach. By offshoring them, companies will benefit in the short and long run through cost savings and quality work produced. Yes, it does involve collaborating with a provider in another country like the Philippines. However, it also means reaping all the advantages a great marketing team brings, at a fraction of local costs. Through due diligence checks, working the right provider can help fill out the functions that you require.
HGS is fully equipped to handle all your outsourcing marketing needs and is ready to provide a team that can take on key functions. Contact us today to get started.
