In today’s digital landscape, establishing a strong presence on social media is paramount to maintaining a competitive edge. Everyone’s online, especially potential audiences. With helpful and engaging content, businesses utilize social media as a tool to expand their reach and showcase their brand identity. But one must remember that social media is a competition with the best and most engaging content winning. Thus, having a dedicated team is key to the ins and outs of digitizing your business.
Good social media management helps you cement your brand online to attract online traffic to your business. Plan out your social media team roles with this quick guide to assembling your Social Media Team. Don’t have an idea who to hire first for your team? Look for these talents first!
- Social Media Manager – manages the content for your social media page, keeping track of engagement activities and organizing other things involved with it.
- Copywriter – they craft compelling captions and articles for your social media page that perfectly capture your business.
- Graphic Artist – creates all the dedicated visuals for your page. They are responsible for making your page’s branding and advertisements.
- Video Editor- edits short and long-form videos that suit the messaging for your business.
These social media roles are just some of the important ones that you to understand numerous social media services, but they’re the key roles to entering your business online.
A Social Media Manager
To get yourself started, you’ll need guidance in establishing your online presence and introducing your business to the online community. Social Media managers are the best way to manage social media accounts. They ensure your content reaches your target audience, and help you navigate the challenges of social media. While companies manage social media on the surface, having a dedicated manager ensures that you navigate the vast forests of social media apps the best way you can.
What Qualities Should a Social Media Manager Have?
- Innovative – with the ever-changing trends, a good social media manager always finds a way to integrate these trends into your business’ branding. A new viral dance trend or a new trending sound? They’ll find their way to use it to your business’ advantage.
- Analytical – social media managers must be able to be analytical in making content. They align your content to your business’ standard and anticipate your consumers’ expectations of your content.
- Organized – to be able to post consistently on your business’ social media, they must be able to properly track and schedule content on your page. They must also be able to keep track of comments for possible engagement activity.
A Dedicated Copywriter
Creating a good voice is essential for a great marketing strategy. Having a copywriter on your team is a surefire way to create a clear message for your brand. Copywriters also work hand in hand with your Graphic Artist. Together they can create stunning visuals with persuasively informative copies.
What Qualities Should a Copywriter Have?
- Adaptable – a good copywriter adapts to the tone of your business’ branding. They should also have an eye on reading through consumer comments to set the tone for their next write-up.
- Inquisitive – researching helps them build a new foundation for their work. It helps your business keep up with the times. A great copywriter should be naturally curious and want to learn more about different topics in your industry.
- Persuasive – a good writer must know how to attract through words alone. There is a difference between giving a long speech about your service or product, and knowing which two words can reel a customer in. A great copywriter knows which works best in any given context.
A Good Graphic Artist
Online stores adopt a visually appealing approach to be able to attract consumers to their platforms. A skilled Graphic Artist is a must-have in your social media marketing team. Graphic Artists create compelling visuals and graphics that contribute to building your business’s strong brand identity. You would want a Graphic Artist who doesn’t just have the editing skills but can match your messaging to an aesthetically remarkable visual.
What Qualities Should a Graphic Artist Have?
First and foremost, your graphic artist should have a better understanding of your vision for your branding. In finding a good designer for your business, you should look for these qualities for your team:
- Creativity – with most businesses relying on visual marketing, a good artist should have the skill and imagination that captures, and even elevates your branding.
- Consistency – your artist will work on your brand so you should find one that follows a consistent approach. While elevating your branding is a good step in the right direction, it is good to keep creative materials consistent and instantly recognizable to your customers.
- Good Visualization – they should have an eye for aesthetics and should be able to visualize a design based on the creative brief and branding! It also helps if your Graphic Artist is familiar with different styles and understands the relationship between brand messaging and color theory.
A Keen-Eyed Video Editor
Videos are another key visual that’s important in Digital Marketing, a good promotional video can gain good traction on your business’ behalf. From long-form to short-form videos, they’ve been a reliable medium for advertisements. In today’s digital world, consistent short-form video content is the easiest way to tap into the social media market – and your ticket is a dedicated Video Editor.
What Qualities Should a Video Editor Have?
- Detail-Oriented – a good video editor has a great eye for detail, whether it be for putting the messaging on the right part of the video or adding a seamless transition to match the background music. A good editor dedicates himself to submitting flawless work.
- Cinephile – editing a video isn’t just simply attaching clips together. It also follows classic filmmaking rules; color grading, pacing, composition, and framing. It helps to have a video editor who loves cinematography and filmmaking – someone who has a genuine passion for the art of video making.
- Storyteller – your editor should know how to weave a good story. Every event showcased or product launched should tell a great story to the audience. The best way to do this is through the magic of editing.
Expand your Social Media with an Offshore Team
The benefits of social media management are endless, but it is also difficult to manage alone. It’s like a vast jungle, challenging to navigate it if you’re not familiar with its different areas. A good Social Media team is your guide in your online media management. In hiring a good team, you should make sure that the people you are working with share the same vision that you have for your business.
Ready to take a creative approach? An offshore social media team can be your key to unlocking your best potential. With an offshore Social Media Team, you can not only enter new markets but also gain a competitive edge with other brands. Contact HGS OSS today and we’ll help you build a Social Media team fit for your business.
Citations
Blast Digital. “6 Qualities of a Great Graphic Designer.” Blast Digital, 15 May 2017, www.blast-digital.com/news/6-qualities-great-graphic-designer/
Filmsupply. “17 Professional Skills and Techniques Every Video Editor Should Master.” Filmsupply Blog, www.filmsupply.com/articles/video-editing-skills-and-techniques/
HGS Offshore Staffing Solutions. “How More Retail Brands Are Offshoring Social Media Managers.” HGS OSS, 28 Nov. 2023, hgsoss.com/newsroom/how-more-retail-brands-are-offshoring-social-media-managers/
Shepherd, Victoria. “Top 5 Reasons Why You Need a Social Media Manager.” Search Engine Journal, 21 Oct. 2021, www.searchenginejournal.com/top-reasons-why-you-need-social-media-manager/273333/
